View from the Margin

Politics from a 'Marginal' Perspective

A great deal has been made of the bizarre sight of The Sun paper backing the Tories in England and the SNP in Scotland – especially the bit about one of the reasons to vote Tory is to stop the SNP! So what does this tell us? Well the first lesson is despite their millions …

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27 Apr 2015

If you get a chance to read the New Statesman this week the article by Robert Skidelsky on the economy and the crash are worth 10 minutes of your time. The biggest victory and con of this coalition has been to pin the global economic recession on Labour. This article highlights the flaws in the arguments and it is fair at criticising some elements of Labour economic and financial schemes if you fear it’s just Tory bashing! As I say well worth your time.

25 Apr 2015

There are some pretty cool ‘endorsements’ around for politicians. I am sure the cynics amongst us don’t think people will vote for a Party just because a celebrity does – but I have to admit getting Professor Hawkins on your side certainly beats Katie Hopkins threatening to leave the country if Laour win. What a great combo – we get to keep Hawkins and Hopkins emigrates. Two great reasons to vote Labour?

24 Apr 2015

Are elections won and lost by the leaflets hard working volunteers are delivering around the country during this election?

For the last few years I have been reading and studying marginal gains in sport as opposed to my old job of marginal gains in politics which has a completely different meaning! However, as the pile of leaflets requiring delivery started to build up and the sense of “how can this effort make a difference” started to kick in, I realised that in the tightest of contests you never know which bit of the campaign makes a vital difference to one or two crucial voters. Was it the TV debate, the leaflet, the telephone call or canvass from the candidate. Was it knocking them out on election day or calling to remind them to post their postal vote? I guess we will never know. We know overall that there is a differential turnout when people are contacted more often during a campaign, so its worth the effort. But unless somebody can show me some hard evidence I am not sure which bit of the this complex jigsaw of a campaign is the big winner!

Once again today I heard someone saying they hadn’t seen the ‘candidate on their doorstep’. Although I have blogged the maths on this before I will do so again in a separate post tied in with why campaigns are much more targeted these days.

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